DAFNE ROMERO
Brand Marketing Executive
Passionate about building powerful brands
Over 10 years working with leading industries, as retail, beauty, entertainment, design, and beverage. Creating successful and profitable marketing projects; experiences that bring me enormous personal fulfillment.
As a creative, ambitious, and passionate woman, my aim as a business contributor is to position brands one step ahead of their competitors. Moreover, something personal about me is that I love promoting a wellness lifestyle; I’m a firm believer that well-being is the foundation for a successful career.
My trajectory began in Puerto Rico and spans the Caribbean, Latin American market, and the US territory, with a rapid growth that enriches me with a global, multicultural mindset.
Since launching & relaunching luxury brands, conducting press conferences, filming campaigns, leading store openings, developing teams, organizing major trade shows, and running music festivals, it has been a beautiful journey. Indeed, as John Maxwell, one of my favorite authors, asserted: “Once you have tasted success and realized that your efforts have significance, it’s something that you never forget," and I would like to add that it's something that you always feel thirsty to achieve. So, let’s play and create a memorable brand!
Brand Assessment
Brand development, Logo design and Brand book resources.
Digital Marketing
Social media, Email marketing, SEO & Web design.
Creative Content
Copywriting, and Content creation as: Catalogs, ebooks, Magazines & Scripts.
Consumer Insights
Market research, Industry trends, Data analysis panel, Buyer persona & Consumer behavior.
Consultancy
In Marketing, Retail, Business development and Team building coaching.
Public Relations
Press Conference, Media Tour, Ambassador program & RRPP networking activities.
Event Management
Music events, Trade Shows and promotional/sponsorship events.
Filming Directing
Photo Shoot, Video Campaign & Podcast.